Build Trust Through Meaningful
Connections
Willro is a community where people share experiences, discover businesses, exchange useful ideas, and build trusted connections. These guidelines explain how everyone should post, communicate, connect, and participate across Willro.
Choose the guide that fits you
I'm a community member
Learn how to build a trustworthy profile, publish content, connect with other members, follow businesses comment, share, message, report and block safety
I manage a business
Learn how to publish business content, engage followers, communicate with members, promote responsibly, and grow a trusted community presence.
Principles that apply to everyone
Be Authentic
Use an accurate identity and do not impersonate another person, creator, employee, or business.
Be Respectful
Disagreement is welcome. Harassment, humiliation, intimidation, threats, and hate speech are not.
Add Value
Share content that informs, helps, educates, or meaningfully contributes to the community.
Respect Boundaries
Do not pressure people to connect, follow, respond, purchase, or continue a conversation.
Protect Privacy
Do not reveal private, financial, confidential, or identifying information without permission.
Participate Fairly
Do not manipulate followers, connections, shares, recommendation or visibility.
Community rules at a glance
Allowed
- Share useful and original content
- Follow business that interest you
- Connect with relevant community members
- Express opinions respectfully
- Ask genuine questions
- Share another post through approved Willro tools
- Promote a product or service when clearly disclosed and permitted.
- Report or block harmful accounts.
Not Allowed
- Create fake or misleading identities
- Harass, threaten, stalk or publicly shame others
- Send repeated unwanted connection requests.
- Automate connections, follows, reactions, comments, or messages
- Buy followers or engagement
- Post scams, phishing links, malware, or deceptive offers
- Publish private information
- Use manipulated media to mislead people
- Repeatedly publish irrelevant promotions
- Evade account or feature restrictions
Understand connections, follow and messages
Connections
Connections are mutual relationships between individual members. A connection is created only after the recipient accepts the request.
Following
Following is a one-way relationship. Members may follow businesses to receive their public updates without creating a personal connection.
Message
A connection or follow does not give anyone permission to harass, repeatedly promote, or send unwanted messages.
Connection request
Following a business
How Willro protects the community
Potential signals may include repeated unwanted connection requests, rapid or automated following, duplicate comments or messages, suspicious links, impersonation, coordinated engagement, harassment patterns, privacy violations, manipulated media, and attempts to evade restrictions.
Willro may use automated systems and human assessment where appropriate. Not every post, message, connection request, or account is manually reviewed before appearing.
Protect your experience
Report
Use reporting when content, an account, a message, or behaviour may violate a specific guideline.
Block
Use blocking to stop or limit direct interaction and unwanted contact according to Willro's product rules.
Reporting should not be used to silence disagreement, criticism, or competitors. Repeated false or retaliatory reports may result in reporting restrictions.