Cookie Policy - Willro

1. About this Cookie Policy

Willro uses cookies and similar technologies to operate, secure, personalise, and understand the use of the Willro website, mobile web experience, and related services.

This Cookie Policy explains:

• What cookies and similar technologies are
• Why Willro uses them
• The types of cookies we use
• Which cookies require your permission
• How third parties may use cookies through Willro
• How you can accept, reject, or change your preferences

This policy should be read together with Willro’s Privacy Policy, which already explains that Willro collects device and usage information and uses cookies to remember logins, save preferences, show relevant content, measure performance, and improve the platform.

2. What Are Cookies?

Cookies are small text files that websites store on your browser or device. They allow a website to recognise your browser, remember information about your visit, maintain your session, and understand how you interact with features.

Cookies may be:

First-Party cookies

These are set directly by Willro and are generally used to operate the platform, remember preferences, maintain sessions, and measure product performance.

Third-party cookies

These are set by another organisation whose technology or service is used through Willro, such as an analytics, authentication, advertising, payment, video, or social-media provider.

Session cookies

These remain available only during your current browsing session and are normally removed when you close your browser.

Persistent cookies

These remain on your device for a defined period or until you remove them.

3. Similar Technologies We Use

Willro may also use technologies that perform functions similar to cookies, including:

• Local storage
• Session storage
• Software development kits
• Pixels and tracking tags
• Device identifiers
• Embedded scripts
• Server-side event measurement
• Mobile application identifiers

In this policy, we refer to all of these collectively as cookies and similar technologies.

4. How Willro Uses Cookies

Willro may use cookies to:

• Keep you securely signed in
• Maintain your session
• Remember your language and display preferences
• Save your cookie choices
• Protect accounts and detect suspicious activity
• Prevent spam, fake accounts, fraudulent reviews, and platform abuse
• Remember whether you are using a reviewer or business workspace
• Personalise your feed and recommendations
• Understand which pages and features are used
• Diagnose errors and performance issues
• Measure campaigns and conversions
• Display embedded media or social content
• Support business, review, messaging, and account-management features

We do not use every category of cookie for every visitor. The cookies used may depend on your location, device, browser, consent choices, account status, and the Willro features you use.

5. Categories of Cookies

Strictly Necessary Cookies

These cookies are required for Willro to function securely and correctly.

They may be used to:

• Authenticate users
• Keep accounts signed in
• Maintain secure sessions
• Protect forms and requests
• Prevent fraud and abuse
• Balance traffic and maintain service availability
• Save cookie-consent choices
• Support essential accessibility and security settings

Strictly necessary cookies cannot normally be switched off through the Willro cookie preference centre because the service may not work properly without them. Regulatory guidance generally distinguishes cookies that are essential to a service requested by the user from cookies that are merely useful to the organisation. Essential authentication, security, and load-balancing cookies may fall within this limited exemption.

Consent status: Always active where legally permitted.

Functional Cookies

Functional cookies help provide a more personalised and convenient experience.

They may remember:

• Language
• Region
• Display preferences
• Accessibility preferences
• Feed settings
• Notification preferences
• Reviewer or business workspace selection
• Previously dismissed notices
• Saved filters or navigation choices

Rejecting these cookies may mean that some preferences need to be selected again or that certain optional features do not work as expected.

Consent status: Optional where consent is required.

Analytics and Performance Cookies

These cookies help Willro understand how people use the platform.

They may collect information such as:

• Pages visited
• Features used
• Time spent on a page
• Navigation paths
• Button interactions
• Approximate device and browser information
• Technical errors
• Page loading and application performance
• Referral source
• Aggregated usage patterns

Willro uses this information to improve usability, reliability, accessibility, and product performance.

Analytics cookies should not be activated before consent where the applicable law requires permission. European guidance identifies analytics and market-research cookies among the technologies that commonly require user consent.

Consent status: Optional.

Personalisation Cookies

Personalisation cookies may help Willro provide content that is more relevant to you.

They may be used to:

• Recommend businesses
• Personalise feed content
• Suggest topics or categories
• Remember businesses you follow
• Improve reviewer and business recommendations
• Adjust onboarding or feature guidance
• Show content based on previous interactions

Disabling personalisation cookies does not necessarily stop all recommendations. Willro may still use information connected to your account where permitted under the Privacy Policy and your account settings.

Consent status: Optional where consent is required.

Advertising and Measurement Cookies

These cookies may help Willro or its advertising partners:

• Measure the effectiveness of advertisements
• Understand whether a campaign led to a visit or registration
• Limit how often an advertisement appears
• Build or measure audiences
• Provide more relevant advertisements
• Understand interactions across websites or applications
• Measure promoted business posts or campaigns

Where applicable, these cookies are disabled unless you provide consent. Consent choices should be specific by purpose, and withdrawing consent should be as straightforward as providing it.

Consent status: Optional where consent is required.

Embedded Content and Social Media Cookies

Some Willro pages may contain content provided by external services, such as:

• Videos
• Maps
• Social-media posts
• Sign-in services
• Sharing tools
• Customer-support tools
• Payment services

These providers may place cookies or receive information when you load or interact with their content.

Where required, external content that uses optional cookies should remain blocked until you provide consent.

Third-party providers control their own technologies and may change their cookies, retention periods, and privacy practices independently.

Consent status: Optional unless the technology is strictly necessary for a feature you explicitly request.

6. Third-Party Services

Willro may use service providers for functions such as:

• Authentication
• Hosting and content delivery
• Analytics
• Application monitoring
• Customer support
• Payments
• Video processing
• Email delivery
• Advertising and campaign measurement
• Social-media integration
• Fraud and abuse prevention

7. Your Cookie Choices

When you first visit Willro, you may be shown a cookie banner with the following choices:

Accept all

Allows all cookie categories described in the preference centre.

Reject optional cookies

Uses only cookies that are strictly necessary for the requested service.

Manage preferences

Allows you to choose categories individually. Willro should not preselect optional categories.

The Accept all and Reject optional cookies actions should be equally easy to find and use. Privacy guidance warns against interfaces that make acceptance significantly easier than refusal or use misleading language to influence the choice.

Change your preferences

You can review or change your choices at any time by selecting:

Cookie Settings

This link should remain available in the website footer and account privacy settings.

Changing your choices does not automatically remove cookies already stored on your device. Where technically possible, Willro should remove or deactivate optional first-party cookies after consent is withdrawn.

You may also need to clear existing cookies through your browser.

8. Browser Controls

Most browsers allow you to:

• View stored cookies
• Delete selected cookies
• Delete all cookies
• Block first-party or third-party cookies
• Block cookies from selected websites
• Clear local storage
• Restrict cross-site tracking

Blocking all cookies may affect:

• Sign-in
• Account security
• Saved preferences
• Reviewer and business workspaces
• Messaging
• Video playback
• Review submission
• Other core Willro features

Browser settings may differ between devices and may change over time. Consult your browser's help or privacy settings for current instructions.

9. Mobile Applications

The Willro mobile application may use technologies such as:

• Software development kits
• Device identifiers
• Push-notification tokens
• App storage
• Analytics events
• Advertising identifiers
• Crash and performance diagnostics

Where available, you may control these technologies through:

• Willro privacy settings
• Device privacy settings
• Notification settings
• Advertising or tracking permissions
• Operating-system permission controls

The Willro mobile app may present separate consent or permission prompts where required.

10. Global Privacy Controls

Willro may recognise supported browser or device privacy signals where legally required or technically supported.

These may include signals intended to communicate a preference regarding certain data sharing, targeted advertising, or tracking.

The way Willro responds may depend on:

• Your jurisdiction
• The signal received
• Your account settings
• The processing activity involved
• Applicable legal requirements

11. Children’s Privacy

Willro does not knowingly use optional cookies to target children with personalised advertising where prohibited by law.

Age restrictions and children’s privacy practices should be explained in Willro’s Privacy Policy and Terms of Use.

12. Data Retention

Cookies remain on your device for either:

• The duration of your browsing session, or
• The period stated in Willro’s cookie inventory

Information obtained through cookies may be retained for a different period where it is stored in Willro’s systems.

Willro should retain cookie-derived information only for as long as reasonably necessary for the purpose for which it was collected, subject to security, legal, fraud-prevention, and record-keeping requirements.

13. Changes to This Policy

Willro may update this Cookie Policy when:

• Technologies change
• New features are introduced
• Service providers change
• Cookie purposes change
• Legal requirements change

When material changes are made, Willro may:

• Update the “Last updated” date
• Display a notice
• Ask you to review your preferences again
• Request fresh consent where required

12. Contact Information

For support or questions about this Agreement, you can reach us:
Willro Support Team
Email: [email protected]
Website: www.willro.com

This legal page is part of our commitment to transparency and trust. It’s here to protect you, protect creators, and ensure Willro runs fairly worldwide.