Real Experience Build
Real Trust
Willro helps people share genuine experiences and gives businesses the tools to listen, respond, and improve. These guidelines outline how reviews are submitted, managed, and protected to ensure trust across our platform.
Choose the guide that fits you
I'm reviewing a business
Learn how to write text reviews, upload photos, record video reviews, update feedback, and report inappropriate content.
I manage a business
Learn how to collect reviews fairly, respond professionally, share customer feedback, and use reviews across Willro and your website.
Principles that apply to everyone
Be Genuine
Willro highlights Verified Buyer Reviews collected post-purchase to ensure feedback comes from actual transactions.
Be Relevant
Keep reviews, replies, comments, photos, and videos focused on the business experience.
Be Respectful
Criticism is allowed. Harassment, threats, hate speech, and personal attacks are not.
Protect Privacy
Do not publish private, financial, account, or confidential information.
Be Transparent
Disclose relevant relationships, incentives, permissions, or business connections.
Participate Fairly
Do not manipulate reviews, ratings, invitations, reports, reactions, or visibility.
Key takeaways
- Willro validates review authenticity through our Invoice & Proof-of-Purchase Verification System.Willro explicitly highlights Verified Buyer Reviews
- No self - reviewing or manipulation. Business owners and employee representatives are strictly prohibited from writing reviews for their own listings or posting fake negative feedback for competitors.
- Unbiased & Disclosed Incentives Offering gifts, discounts, or money in exchange for positive-only reviews is strictly forbidden. Any incentive offered must be neutral and clearly disclosed.
- Honest negative feedback is fully allowed when it follows safety guidelines. Businesses cannot directly edit or remove customer reviews.
- Reviewers maintain full control to edit, update, or delete their submitted text, photo, and video reviews at any time.
- Businesses may report reviews solely for genuine policy violations—never as a tool to erase valid customer criticism.
- Zero Tolerance for Abuse Fake reviews, spam, bot activity, coordinated review manipulation, and deceptive practices are strictly prohibited and actively removed.
- Automated & Human Moderation Willro uses automated integrity algorithms alongside manual assessments to detect suspicious patterns, protect privacy, and enforce policy decisions fairly.
Serious or repeated misuse may lead to content removal, feature restrictions, account restrictions, or suspension. Negative feedback alone is not a violation.
How Willro protects trust
Potential signals reviewed as part of this process include:
Duplicated content
Coordinated activity
Suspicious accounts
Spam
Bot-like behaviour
Manipulated media
Personal information
Harmful language
Conflicts of interest
Unusual review patterns
Willro does not independently verify every subjective detail in every review.
Reporting and appeals
Report content
Use reporting when content may violate a specific guideline.
Appeal a decision
Eligible users and businesses may appeal certain review, video, response, reporting, or account decisions.
Reporting is not a tool for removing criticism. Repeated false or retaliatory reports may lead to restrictions.